Judge Welsh Room, Town Hall
Present:
Streetscape: meeting with
ICON architecture scheduled for
Packaging subcommittee report: recommendation [see memo below] to move forward with focus on marketing
the core business of the cultural institutions with packaging defined as not
only the marketing effort to get visitors to Provincetown but the creation of
specific relationships between the cultural institutions and businesses. Also
under discussion is the collaboration with the PBG and the VSB on hosting a
workshop or series of workshops on packaging along with an education and
outreach program to facilitate these partnerships.
The
task force members all agreed that they recommend dual tracking on packaging to
include the focus on the core businesses as described as well as to work with
the Monument’s Centennial celebration.
Survey: Based on the
recommendation of the survey subcommittee, the presentation by UMass on the
draft report for the Spring 2006 & Summer 2005
Visitor Survey will be postponed and combined with the Fall report – that
survey is happening now. The report will be available at the town’s website or
contact AATM/GA Jarusiewicz for a hard copy.
MCC Adams 2007 application:
All present agreed to move forward with a 2007 application as outlined by Acting
Assistant Town Manager/Grant Administrator Michelle Jarusiewicz [estimated at
approximately $100,000 over 2 years] under the Adams grant for the continuation
of the current activities as follows:
(1)
Streetscape: program development [year 1] and implementation
[year 2] for story telling – the Streetscape project will tell Provincetown’s
stories with regard to the arts, fishing, history, etc. – this project will
plan the stories – the who, what, where, when and how? What stories do we want
to tell? Where and how? Narration within the virtual cultural center – where?
What? Who? The stories can be reflected in art – sculptures, photos, murals,
tiles [think of those on the house floated over from Long Point], photos, etc.
directly involving the artists. There may be 50 or 70 tiles scattered around
town identifying points of interest. Think treasure hunt, walking trails.
(2) Packaging and Cultural Coordination: building on the work done in the fall of 06,
conduct additional packaging workshops and education; teach businesses why it
is to their benefit to package with cultural institutions; cross-marketing;
follow through on setting up packages.
Adjourned
MCC
MEMORANDUM
TO: MCC Adams Task Force
From: MCC Adams Task Force – packaging
subcommittee
RE: Consideration of Agreement regarding
Packaging focus
Date:
In response to the goals outlined in the last MCCTF meeting (see notes from September 15th) the packaging subcommittee met to discuss the focus of the packaging and to set a course of direction for the project.
I. Focus:
The packaging subcommittee is requesting consideration by the MCC
The focus of our packaging energies will be on marketing the core business (see attached document outlining them) of the cultural institutions (as defined by the MCCATF) rather than on a single event. The sub-committee feels this is a prudent course of action that will support the organizational infrastructures rather than draining their limited resources.
II. Packaging
Strategy/Plan 2006:
As a summary to this summer’s committee and sub-committee discussions, a strategy has emerged to execute this project. The following plan will continue to evolve through the committee process. External elements such as bad weather and a declining national economy have clearly had an impact on the local economy presenting an additional challenge to the project. We have explored basic visibility issues with the marketing partners and the Task Force is now re-energizing through the facilitative process.
1. Packaging
defined:
Packaging is defined as not only the marketing effort to get
visitors to
Example: A student participating in weeklong classes is provided
with a list of discounted lodging options before coming to
2. Packaging
workshop: Educational Outreach – workshop with local businesses
The subcommittee is working on a plan to host a workshop or
series of packaging workshops through the partnership that will educate the
business community about the activities of the cultural institutions; the
amount of people they bring to
3. Implementation:
Educational process – implementation plan
An implementation plan will arise from these workshops with the ultimate goal of creating self perpetuating relationships between the business community and the cultural organizations. The sub-committee will continue to focus on the development of this plan in keeping with the grant’s goals. Some of the expected outcomes include: facilitation of direct contact and the building of new relationships between the organizational leadership and business owners; identification of matches between organizational needs and the provision of goods/services; and the inclusion of more partners in the planning process.
4. Marketing:
As previously stated the Task Force has explored visibility issues and we continue to do so by exploring the following ideas:
5. Attachments:
The partnership will continue to work to refine the information contained in the following attachments: