Economic Development Task Force

June 1, 2005

Adams Grant Meeting Decisions & Outcomes

Meeting Purpose: Build the foundation and gain alignment around goals & the collective potential for Cultural Economic Development.

Meeting Deliverables: Clarity of roles & work process, agreement to Task Force “operating principles”, common understanding of the current landscape & need for change.

Decision #1:

The EDTF team decided upon ground rules going forward to ensure worthwhile and productive participation & outcomes:

Together, we will promote

Together, we will avoid

J Every person expresses themselves as it relates to the goal J Reach consensus and agreement compromise for the greater good—we need to be unified and show support for decisions J Focus on the deliverable and outcome J Watch for ways where we can all benefit J Listen with an open mind J Use language we can understand—no acronyms - clarify if not sure J Provide airtime for everyone J Make decisions! And move on. J Stakeholders need to be present

L Beating a dead horse— keep going on and on and on and on and on... L Going off topic L Monopolizing the conversation L “Scope creep” – make the topic too big to tackle L Being late and staying late L Not having clear next steps L Having side conversations & not paying attention to those talking L Lacking a clear mission or reason for the meeting L Spending our meeting time bringing people up to speed if they miss a meeting – they need to get caught up BEFORE the meeting L Creating damage after the meeting – bad mouthing the participants and the decisions

Key guidance: Stay focused, agree to support the team’s decisions for the greater good, share airtime so everyone can participate, use 0-5 as a way to see where people stand on an issue so we can air individual perspectives and move forward, be clear about next steps.

Decision #2:

The EDTF team agreed to focus on defining the “what” (will stimulate cultural tourism) before lobbying for funding – which was defined as a component of “How”. This lines up with the task force process steps below:

Complete: 6/1 Next … Then… Town Commits(?)

- Clarify Scope - Brainstorm - Key Recommendations - Go/No-go

- Common Language - Reality check - Funding needs - Funding Options

- Working together - Assess impact - “Socialization” plan - Structure

Decision #3:

The EDTF team defined the scope of their work as…

“…ways to use cultural assets to stimulate economic activity that is:

· Year-round

· Sustainable

· Measurable and recognizable”

Work in Progress:

1. The team reviewed the list of MCC Grant deliverables and clarified their charter. These deliverables are (directly from the MCC Grant Proposal):

• Explore and remove impediments that prevent the successful integration between the cultural assets, the tourism industry and the town.
• Conduct a survey of Provincetown’s visitors with a focus on cultural events and attractions. Utilize data to develop marketing strategies to market the cultural assets.
• Explore the creation of new initiatives that would use existing programming by the cultural assets to drive business to local guesthouses and restaurants. We intend to explore the creation of discount and pass programs that will tie attendance at events at local cultural organizations with attendance at area restaurants, or better yet, over night stays in area guesthouses.
• Explore the creation of a new organization or office which might better facilitate the work of the cultural assets and the tourism industry, (i.e. the guesthouses, shops, and restaurants) in essence, the creation of a neutral-broker.
• Explore new ways of marketing Provincetown as a cultural destination through better integration of web, printed material and advertising campaigns.
• Explore and attract successful cultural attractions which can be featured at the existing cultural organizations and would serve as additional attractions to tourists.

Work in Progress, continued…

2. The team brainstormed an initial list of cultural assets. This will be used to develop a definition and baseline of “cultural assets” for this effort.

Preparation for June 23^rd Meeting:

As “homework” Task Force members will...

1. Those with data -- Come prepared to provide a brief overview of their survey results or other facts that will contribute to an objective view of the current Economic Development landscape.

2. Continue to identify potential cultural assets and come prepared to enhance the baseline list that was brainstormed on June 1st.

3. Come prepared to brainstorm options and opportunities for leveraging these cultural assets.

Agenda items for the meeting:

· Review survey data & formalize a statement of current landscape

· “Alignment check” around the need for change

· Revisit list of cultural assets -- organize and define them

· Brainstorm options and opportunities for leveraging cultural assets

Meetings schedule:

ü Wednesday,     6/1/05         9:30 am - 12:00 pm

Thursday,         6/23/05       9:30 am - 12:30 pm

Thursday,         7/14/05       9:30 am - 12:30 pm

Thursday,         7/28/05       9:30 am - 12:30 pm

Thursday,         8/11/05       9:30 am - 12:30 pm

Thursday,         9/8/05         9:30 am - 12:30 pm